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 Video Production

Online Videos are today the driving force in web content that inspires your visitors on a personal level.
A video can grow your business in many ways: It can exhibit products, showcase services, inform your customers, and encourage your team.
Most importantly, it can establish your brand..

We create unique films for any company, and within any budget!

We specialize in branding, promotional, kickstarter & informational videos, and bring to the table a plethora of video production equipment, experience and strategies to make your video efficient and to the point.
To the question: “What’s the point of having an video if no one ever watches it?” we answer with meaningful and persuasive cinematography (camera angles, lighting, cast, script, special effects, etc.) and a great online distribution.

We seek the best ways to create shape, charm and lure...

The technology may have changed, but our leading principle remains the same: we tell stories - with engaging, captivating and effective images - that will leave a lasting impression.
The art of using light to express meaning out of objects is what separates us from the rest.

Concept,  Setup,  Filming  &  Editing

Pre-production
Planning

1.- Determine the type
2.- Vision & Budget
3.- Script Writing/Re-writing
4.- Storyboarding
5.- Selecting the emotional tone
6.- Selecting the music

Pre-production
Logistics

1.- Location scouting
2.- Set Design
3.- Set Construction
4.- Equipment
5.- Casting
6.- Scheduling

Production
Ligts, camera, action!

1.- Costume
2.- Hair/Makeup
3.- Lighting
4.- Blocking
5.- Rehearsing
6.- Directing

Post-Production
Assembly

1.- Sound Mixing
2.- Color Grading
3.- Motion Graphics
4.- Visual Effects
5.- Final Rendering

1.- Dertermining the Type of Video

With so many variables to consider, the primordial step is to get clear on the type of video you would like to produce. The next step is to communicate with our expert videographers so we can get a clear idea on your vision.

Corporate

Corporate Address Videos are great to give updates on the company's position, news or plans for the future, to internal or external stakeholders.

Interviews

Company Profile Video Interviews positively convey your company's vision, and can help create a personal connection with your audience.

Testimonials

Testimonial videos are a cost-effective way to showcase your successes. Using testimonials create an instant connection that builds trust.

Staff Education

Careers & Recruitment Videos are a great way to promote your company culture and encourage quality staff to join your team.

Training

Training Videos are a cost effective alternative to one-on-one training, or educate your staff on important policies & procedures.

Real Estate

Real Estate Videos can be used to highlight your property. They are the perfect format to inform, entertain and attract your buyers.

Conventions

Sales presentations are a highly effective marketing tools in conventions, seminars and trade shows, building trust in your business.

Special Events

Special Events Videos can tell a story with a narrative format that features interviews, entertaining fables and annecdotes.

2.- Defining the Product, the Audience and the Budget


In our first contact we’ll talk about the vision you have for this video. Who are the customers you are seeking to reach, and how? We also need to know about the budget for the video. By knowing your finantial allowance for the project we can figure out what’s creatively possible, and what technical resources can we commit to it.
We’ll ask a lot of questions, and we’ll do some serious listening. We need to know things such as...

What is your product's or service's value proposition? 
   - How does your product/service solve your customers' problems?
   - How does it improve their situation?
   - How does it deliver specific benefits?
   - How does it tell the customer "why" they should buy from you and not from the competition?
   - Who is your target audience?
   - What is their Demographics (their location)?
   - What is their Psychographics (their values, opinions, attitudes, interests and lifestyles)?
   - What is your budget for this video?

3.- Script Writing

We also need to talk about the script for the video. We can work together to develop one, but we'll gladly take your suggestions in the field below. Don't worry about the format for now. The most important things are the Dialog and the Storyline.
Remember that your story must connects with your audience, communicate your message and get them, somehow, to take action.
  1.-  Outline your story. Begin with a basic flow of your narrative.
  2.- Write your story in three acts (Setup, Rising Action and Resolution)
  3.- Divide them in sequences and subdivide them in scenes.
  4.- Write the dialogue. Be the hero who solves the predicament.
  5.- Revise your work as many times as necessary.

4.- Storyboarding

A Storyboard is a series of drawings of the scenes' time sequence, like a comic book. A Storyboard helps visualize the story, estimate the production cost, and find potential problems. It provides a visual layout of events as they are to be seen through the camera lens. It allows the director to work out camera angles, shot lists and timing issues. An initial storyboard may be as simple as slide titles on 'Post-It' notes.
Essential to a storyboard are the Camera Angles that describe the Psychological Mood of each scene:
  1.-  High Angle (Weak or Vulnerable), Eye level (Neutral), Low (Powerful and Imposing), Dutch Tilt (Confused)
  2.- Importance of Subject vs. Setting: Long shot, Medium Shot, Close up, Extreme close up
  3.- Over the Shoulder (Dialog, Connection between characters)
  4.- Point of View (the viewer is seeing through the subject's eyes)
  5.- Birds eye, Establishing shot, Extreme Long shot (to give the viewer an idea of where the scene is taking place)
  6.- It could also include Camera Movements, such as: Pan, Tilt, Zoom, Dolly, Track, Arch, Zolly, Whip pan, Jib, etc.

5.- Emotional Tone

The tone sets the mood or atmosphere of the scene. It sets the attitude and point of view towards a subject. Tone elicits a calculated emotional response from the viewer. Tone is the general character, quality, trend or frame of mind of a composition: its mood.
According to Dr. Robert Plutchik, there are eight primary emotions: Anger, Fear, Sadness, Disgust, Surprise, Anticipation, Trust, and Joy.
This could be Formal or Informal, Humurous or Serious, Personal or Impersonal, Subjective or Objective, Casual or Passionate, Cynical or Sentimental, Simple or Elaborate.
The more evocative you can be in the creation of your world and characters, the better.

6.- Music Selection

Knowing how to complement the visual shape of the scene with the auditory shape of a soundtrack takes talent, and this can make or break a video.

7.- Location Scouting

When we shoot a video in the field, scouting for locations is a vital step that will help us meet almost any pre-production challenge, such as lighting, sounds, etc.

8.- Casting

Every video essentially depends on its cast. If the main character, or voice over actor, is believable or not, and if he or she knows how to deliver a line.

9.- Scheduling

A good schedule allows to take more scenes in one day, setting up and striking down the equipment less times, which means saving money in terms of crew time.

10.- Post Production or Editing

Video editing includes Cutting segments, Re-sequencing clips, and adding Transitions (cuts, disolves, fades, wipes, etc.), Color Correction, Lower Thirds, Motion Graphics, Sound, Special Effects, etc.
We have over 20 years of combined editing experience ready to make your vision a reality.
This is perhaps the best part of making a video. We get to manipulate the different takes and create a pretty neat picture, visually and emotionally appealing and memorable. This is where the movies are really made, in post... and by the cutter.
Without the proper editing, actors just move around on stage and move their lips. It is the Editor's job to incorporate the best sounds, sound effects and background noises (foleys) into the cut, to make a movie...